Our Story

Why Parallax

"Parallax” is originally a scientific term for objects having a different appearance based on the observer's perspective (like flipped images in old cameras). To us it stands for doing things differently from how they've always been done.

That’s why for our first product line, we’re getting rid of the traditional divide between gold and silver jewelry— sometimes you just wanna wear both, and now you can!

Each of our pieces is handcrafted at home in New York City with a lot of love and attention to detail, using only the highest quality metals so that your jewelry can be as interesting and one-of-a-kind as you. :)

All our products are also tested for regular wear (read: you can wash your hands with the rings on!) since we strongly believe you should be able to enjoy cute jewelry without worrying about it lasting. ♥︎

Meet The Maker

Hi! I'm Avani Galande, the face behind The Parallax Company.
I'm 24, living in New York City and absolutely obsessed with fashion and jewellery⏤ okay fine, 'jewelry' (I grew up in India and Dubai, where British English is the most common dialect! 💁🏻‍♀️)

I used to make a lot of jewelry in middle school, mostly using clay and paper quilling but then throughout high school and the 4 years of film school at NYU, all my attention was focused on writing, making music and creating video content. So by the time I graduated college in May '20, I was itching to get back to designing and creating something tangible; the satisfaction of a finished physical product is truly unparalleled.

Combining that excitement for handcrafting things with my lifelong aspiration to own a company of my own led to the creation of The Parallax Company! It gives me a chance to recreate the joy I get from accessories and pass it on to others.

Since I feel quite strongly about social justice, mental health and sustainability, my ultimate goal with this venture is also to build an ethically conscious business model that balances profit with actually having a moral compass!